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Top 10 Outdoor Billboard Advertising Tips
Designing Your Billboard Poster
Visibility – Can the message be easily read? Where will it be displayed? Consider the landscape and lighting. Use colors and images that will contrast with the surroundings. Use ample spacing between words and lines. Keep the message and design simple.
- Viewing Time – Outdoor advertising usually requires your message to be communicated in a very short time. An effective message can be communicated in ten seconds or less.
- Font Size – Can the message be easily read from a distance? Most billboard outdoor advertising is viewed from passing vehicles and should be in clear, large fonts that can be read from a distance of at least 1,000 feet. Leave spaces between the letters to avoid a crowded appearance.
- Short Copy – Less is more! By using fewer words and keeping the message simple, the copy will be retained and more easily understood by the viewer.
- Contrasting Colors – Does the billboard stand out from the surroundings? Does the copy stand out from the background? Are you using contrasting colors on all of the elements? Using appealing colors and contrasting elements can make your message stand out.
- Intrigue – Does the message or image draw attention? Will a glance at the advertisement demand further investigation? Use provoking words and imagery to draw the readers attention to your advertisement
- Single-Message Focus – Pinpoint your message and focus the advertisement on getting it to the reader. Do not try to force multiple messages on one billboard as that may create confusion.
- Attractive Ads – Using imagery along with the copy will help to attract the readers eye to the billboard. The use of images also helps to retain the message in the reader's memory by creating an association between the image and the message. Using extensions to create unusual designs and shapes will make your billboard stand out from others around it. It will help to retain the message in the reader's memory.
- Simple Layout – Keep the layout simple. If the layout is cluttered the message may be confusing or simply ignored.
- Call to Action – Is the call to action clearly found in the advertisement? Do the readers have all of the necessary information to make them want to respond to the advertisement?